Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into The most influential trend homes on the earth. Its world wide results was not developed via traditional marketing and advertising or mainstream trends, but via a bold philosophy: obstacle the norm, split conventions, and Allow originality discuss louder than attractiveness. This unconventional technique became the muse for CDG’s around the world expansion.
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CDG received international focus by presenting garments that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the desire of worldwide fashion editors and consumers early from the nineteen eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from just about every corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photos taken at Auschwitz concentration camp, as well as the controversy acquired Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy on the persona,[15] the various ways to current 1's self to the world. Fusing personalized menswear with feminine aspects like corsets and flower printed costume fabrics, Persona was One more collection that merged the feminine Together with the masculine.
CDG constructed a robust distribution program by positioning its merchandise in leading luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite consumers globally though preserving its creative integrity.
In 2017, the corporation launched a different fragrance, Concrete, and marked its launch while in the US with a evening meal curated via the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive space, improving CDG Hoodie's name for innovation and providing buyers an immersive retail working experience.
Together with the increase of internet shopping, CDG expanded its attain by presenting collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted distribute the manufacturer’s identity, producing items like the Perform Heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became The most regarded sneaker collaborations in the world, assisting CDG achieve world wide mainstream visibility though being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like artwork installations than trend displays acquired around the globe media protection, reinforcing the model's status for groundbreaking creativeness.
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The company also produces a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Along with the kinds of its garments.[six]